Top three ways to boost your SEO with Web Design
SEO can be a scary topic for a lot of companies; the rules seem ever-changing and there are so many variables that can affect your search engine ranking that it can seem like an impossible task. If you decide to invest in your web design though, the key is to go for a company that can incorporate plenty of SEO tips and tricks into your new website. Read on if you’d like to know three of the top ones you should know about…
1. Incorporate social feeds
As social media isn’t directly related to SEO, companies often dismiss it, but whenever anyone does a search for a name (company or person) it’s likely that twitter profiles, LinkedIn accounts and Facebook pages will crop up. If you incorporate social feeds onto your web page, then the spiders that search it will pick up on them as having recently posted content, and it will help to give your page ranking a boost.
Also, it’s worth bearing in mind that posts and articles put on Google+ in particular are prioritised, so even if your homepage didn’t make the top ten results for a keyword search, as long as you’re posting relevant and useful content on your social channels, your customers will still be able to find you.
2. Tidy page, faster performance
There are several ways that designers can also help with boosting SEO in a visual way. Firstly, they can help you to create a page with minimal text that still contains the keywords and content you need in order to deliver the right message. This will both reduce your bounce rates from frustrated customers who don’t want text-heavy pages, and reduce the amount of unnecessary code in your pages.
Secondly, they’ll be able to correct your image sizes. If your loading time is too long, customers are likely to go elsewhere – the last thing the mobile customer wants to do is waste all of their data allowance downloading one image from your site. This will affect your bounce rate as well as your performance rating on search engines, so enlisting the help of an expert, such as those at www.perth-web-design.com.au who specialise in SEO-friendly design, means you won’t compromise on quality.
3. Metatags, domain names and keywords
When it comes down to the coding and the more complex details of your site, your web designer can be crucial. First of all, consider your metatags – the description and keywords of your site that are embedded into your code – as they summarize what your site is all about. When a user conducts a search, the description tag will be the short summary that appears about the page (about 150 – 200 characters long).
If this isn’t accurate, it could drive people away from your site, or it may even drop you down the rankings completely. You can also ensure keywords such as page titles are inserted into domain names, giving your pages another SEO boost.
We hope you found this article useful – do you have any other SEO design tips?